ClickZ Retail Fashion Newsletter - 10.03.2024

PLUS: AI-Powered Personalization in Fashion Retail and Mango’s New Brand Communication Director

Author

Priscilla Soedarpo
October 03, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

H&M's AW24 collection made quite the splash at Paris Fashion Week. The exclusive pop-up in the Marais district was a high-energy affair, kicking off with a performance by English neo-soul singer Olivia Dean. The event was a who's who of bold fashion names like Yasmin Finney and Elsa Hosk, all grooving to DJ sets by MELANIN, Kiddy Smile, and Andy 4000. Ann-Sofie Johansson, H&M's Creative Advisor, couldn't contain her excitement about being back in Paris, calling the energy "palpable".

The gallery space, open to the public on September 24 and 25, was a futuristic wonderland. Designed with Perron-Roettinger, it featured metallic surfaces and glossy red walls—a nod to H&M's iconic house shade. Guests were treated to macarons from Carette and ice cream from Bachir, because why not indulge while previewing exclusive items like a limited denim look and a gold pillow bag?

Linda Wikell, H&M Studio's designer, described the collection as "infused with a subtle confidence", perfect for both masculine tailoring and feminine dressing. The AW24 collection will be available globally on September 26, but those lucky enough to attend the Paris pop-up got a sneak peek—and maybe a sugar rush.

So, if you missed the Parisian extravaganza, mark your calendars for September 26. H&M Studio's AW24 collection is coming to a store near you, and trust me, you won't want to miss it.

Mango appoints Santiago Lameiro as Brand Communication Director, reporting to Blanca Muiz. With over 25 years in fashion, luxury, and lifestyle sectors, Lameiro will lead PR, advertising, in-store communications, and social media teams. This move supports Mango's 2024-2026 Strategic Plan, complementing Doris Casares' recent appointment.

Poll Break 🗳️

Meta is enhancing its ad platform with AI-powered updates, allowing advertisers to customize objectives and measure incrementality. New API integrations with third-party analytics tools like Google Analytics and Northbeam aim to provide a more accurate picture of campaign performance. These changes are part of Meta's long-term optimization strategy.MARKETING INSIGHTS
Holistic Video Strategies Boost Brand Performance Across Platforms

Brands are leveraging holistic video strategies to engage consumers across multiple platforms, driving full-funnel business outcomes. By utilizing first-party data and diverse video channels, companies like PepsiCo and Lexus achieve significant increases in brand awareness, consideration, and conversions. Amazon Ads exemplifies this approach, offering expansive opportunities for advertisers.

DMEXCO 2024 showcased AI's practical applications, retail media's growth, and the shift to cookieless solutions. Key trends included AI-driven transformation, the rise of retail media, and the importance of first-party data. The event emphasized collaboration, transparency, and the evolving landscape of digital marketing, highlighting innovation and future opportunities.

Brand websites remain crucial for the golden quarter, driving engagement and sales, according to Visualsoft's research. While social media is growing in importance, targeting the right consumers is essential. Newsletters and nostalgic Christmas ads also play significant roles, with nearly half of consumers driven by nostalgia.

In light of ad platforms increasingly partnering with third party measurement solutions, which of the following providers have you heard of?

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More Specialty Bites 🍪

BigCommerce's 2024 report highlights a 10.7% increase in fashion GMV, driven by AI-powered personalization. Brands are leveraging AI for dynamic pricing, customer insights, and operational efficiencies. Despite slow adoption, true personalization and composable retail are key to meeting evolving consumer expectations and optimizing omnichannel strategies.

Full-price sales exceeded expectations, increasing 6.9% in the second half. In the latest "Reimagining Retail" podcast, analysts discuss September's top eight most interesting retailers. Highlights include JCPenney's adaptive apparel, J.Crew's catalog revival, Levi's in-store stylist app, and Walmart's fashion ventures. The episode features lively debates and updates, offering a dynamic look at retail innovations and trends.

Performance Platters 🍽️

Brands are leveraging holistic video strategies to engage consumers across multiple platforms, driving full-funnel business outcomes. By utilizing first-party data and diverse video channels, companies like PepsiCo and Lexus achieve significant increases in brand awareness, consideration, and conversions. Amazon Ads exemplifies this approach, offering expansive opportunities for advertisers.

DMEXCO 2024 showcased AI's practical applications, retail media's growth, and the shift to cookieless solutions. Key trends included AI-driven transformation, the rise of retail media, and the importance of first-party data. The event emphasized collaboration, transparency, and the evolving landscape of digital marketing, highlighting innovation and future opportunities.

Brand websites remain crucial for the golden quarter, driving engagement and sales, according to Visualsoft's research. While social media is growing in importance, targeting the right consumers is essential. Newsletters and nostalgic Christmas ads also play significant roles, with nearly half of consumers driven by nostalgia.

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