ClickZ Retail Fashion Newsletter - 09.12.2024

PLUS: Your Roadmap to Digital Marketing Excellence in 2024 & Clare Waight Keller Joins Uniqlo

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ClickZ
September 12, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

M&S is back, baby! After a decade in the fashion wilderness, the high street giant is strutting its stuff again. With 12 consecutive quarters of growth and a 5.3% sales increase last year, M&S is not just resting on its laurels. Oh no, it's aiming to grow its clothing and home market share by 1% and hit an operating margin of over 10% by 2028. How? By going digital, of course.

Richard Price, the clothing and home managing director, is all about that online life. M&S.com aims to boost its share of sales to 50% from 22% in just five years. The M&S app is a cornerstone, now accounting for 44% of all online orders. Sparks loyalty scheme? Check. Personalized homepages and faster browsing speeds? Double check. The new Style Tips and Outfit Explorer app feature has already engaged 450,000 users, generating 40 million outfit options.

But wait, there's more! M&S is also jumping on new selling opportunities like live shopping and TikTok partnerships. Live shopping has raked in over £14m since 2022, and TikTok is bringing in a younger crowd, with 28% of revenue from new online customers. M&S is even shifting its marketing spend to social channels, up 79% year-on-year.

So, what's the takeaway? M&S is blending its rich heritage with cutting-edge tech to become a digital fashion leader. The road ahead is filled with opportunities, and M&S is ready to seize them.

Uniqlo has appointed Clare Waight Keller as its new creative director. Known for her work at Givenchy and Chloé, she will oversee Uniqlo's core collections and continue her Uniqlo C sub-label. This move strengthens Uniqlo's luxury designer collaborations, aiming to attract new consumers with stylish, budget-friendly fashion.

Phoebe Philo's fashion label, backed by LVMH, is expanding its physical retail presence. Initially launched online, the brand entered Bergdorf Goodman this spring. Starting next week, it will be available in six more high-end stores across Europe and the US, including Dover Street Market and Neiman Marcus.

Zoovu and Shopware have partnered to enhance online product discovery for B2C and B2B buyers. This collaboration integrates Zoovu's AI-powered solutions into Shopware's platform, promising hyper-personalized ecommerce experiences. The partnership aims to boost conversions, increase order values, and reduce operational costs, revolutionizing the ecommerce landscape.

Performance Platters 🍽️

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

Rumble joins X in suing Disney and others over alleged ad revenue conspiracy. Disney announces streaming price hikes starting October 17, with Hulu and Disney Trio Bundle affected. Reddit plans to test AI-generated summaries for search results, aiming to enhance user engagement and content discovery.

ClickZ is a Contentive publication in the DTC Ecommerce division