The Fashion Retailer Newsletter - 01.08.2025

2025's Luxurious Fashion Trends

Author

Zihan Lyu
January 08, 2025 • Estimated Reading Time: 7 minutes

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The Fashion Retailer is the go-to newsletter for retail fashion e-commerce professionals. It’s 2025, and we’re kicking things off with fresh ideas to supercharge your campaigns and keep your customers hooked!

Top Reads 🌟

🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.

🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.

📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.

The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)

ClickZ is Live at CES—Let’s Spotlight Your Vision🌟

CES 2025 is here, and ClickZ is in action!

As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers.

This is your chance to share your vision and connect with a worldwide audience! 👇

Sector Spotlight 🎥

Fashion trends for 2025 are moving away from minimalism, embracing bold concepts such as oversized bags, pinstripes, mocha mousse, and maximalist styles. Key shifts include wearable innovations in denim, sporty chic, and unique statement jewelry. These insights are crucial for marketing professionals seeking strategic fashion alignments in consumer engagement.

In the Modern Retail Podcast, industry experts discuss 2025 retail trends, focusing on increased IPOs, M&A activity in CPG, and tariff impacts on import costs. The evolution of online commerce, particularly TikTok Shop and other platforms, will drive social commerce growth, presenting strategic opportunities for marketers.

Seasalt is strategically expanding in the U.S., with two new store openings scheduled for 2024 in New Jersey and New Hampshire. The brand's U.S. debut in Massachusetts surpassed expectations, attracting high customer spend. Collaborating with Nordstrom, Seasalt enhances its presence, reflecting positive consumer reception and strategic growth ambitions.

James Foster becomes Hugo Boss's new global marketing SVP, succeeding Nada Kokni. With a rich marketing background from Netflix, Ikea, and Adidas, Foster aims to enhance customer-centric marketing. Hugo Boss seeks to boost brand success amid marketing spend reductions, focusing on strategies offering high returns and customer loyalty growth.

URBAN REVIVO Soho Store Design for Upcoming Opening

URBAN REVIVO celebrates significant achievements in its 2024 Southeast Asian expansion with nearly 20 stores and outstanding profitability. Strategically positioning for 2025, they target iconic cities like London and New York, aiming to enhance a global omnichannel experience, reflecting the brand’s commitment to innovative, accessible fashion.

Influencer Corner 📣

Influencer Marketing in 2025: Where Should Brands Invest?

With over 50% of brands set to increase creator budgets in 2025, the question isn’t if influencer marketing will grow—it’s how brands should allocate these dollars.

Experts emphasize the shift toward scale and centrality in the marketing mix. Brands need to align spending with their goals—whether driving sales or boosting awareness.

Sarah Levinger on LinkedIn: 3 Rules for DTC Success

Timing is everything—especially for DTC brands. Sarah Levinger highlights how delivering incentives at the right moment can make all the difference. 💡

In her recent post, Sarah breaks down the 3️⃣ golden rules of timing that every brand should know.

A small spoiler: Action + reward = happy brain 🧠, reward key behaviors, and… well, you’ll have to read the full post for the rest.

Performance Pulse 📈

As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.

Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.

Key tactics include:
- blending digital with in-store journeys
- utilizing AI
- enhancing customer engagement through personalized experiences

Influencer Marketing

📍 New York City, NY

Global Marketing

📍 Los Angeles, CA

Marketing & Comms

 📍 Austin, TX, USA

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