The Fashion Retailer Newsletter - 01.23.2025

Editor’s Pick 🌟

PERFORMANCE MARKETING
You’re Not Spending Enough on Upper-Funnel Campaigns 😬

What’s driving the success of high-growth brands in 2025?

The Growth Accelerator Guide uncovers the strategies that are setting industry leaders apart, with exclusive benchmarking data, actionable insights, and proven frameworks for eCommerce growth.

One key takeaway? Upper-funnel campaigns are the foundation for robust ROAS.

🔍 Fospha analyzed tens of billions in eCommerce revenue, and the results are clear:

Brands allocating over 5% of their budget to Awareness & Consideration campaigns see dramatically higher ROAS—especially larger brands, achieving an average of 218% higher ROAS above this threshold.

For large brands, the rewards keep growing. Investing 10%+ of the digital budget in upper-funnel campaign leads to a staggering 110% higher ROAS compared to brands spending under this threshold.

📥 Download the full report here to discover how to build a high-impact full-funnel strategy.

MARKETING PREDICTIONS
Davos 2025: Marketing in the Intelligent Age

What happens when AI meets marketing at the world's most influential business summit?

At Davos 2025, the message was clear: AI is now the driving force behind advertising and the entire customer journey.

Imagine AI powering your ad campaigns on platforms like Google Performance Max and Meta Advantage+, freeing you to focus on what humans do best: creativity and strategy. Meanwhile, social media transforms into a shopping haven, blurring the lines between content and purchase.

This is the new reality of omnichannel retail, and the brands that master AI and social commerce will dominate the next decade.

Read ClickZ’s detailed analysis here

Sector Spotlight 🎥

TECH STACK EVOLUTION
Strategic Tech Transformation Propels Psycho Bunny’s D2C Advancement and Success

In retail fashion, tech stack modernization is crucial for D2C growth. Psycho Bunny's upgrade enhanced scalability, resulting in a 30% sales boost and 93% fewer canceled orders. This underscores strategic tech agility, providing fashion marketers with industry-relevant insights into leveraging innovation for customer engagement and sustained market growth.

FASHION SUSTAINABILITY STRATEGY
2025 Fashion Sustainability Strategies Inspire D2C Growth and Customer Engagement

Leading fashion brands, including Chanel and Patagonia, are redefining sustainability in 2025 through cutting-edge strategies. These initiatives include achieving net-zero emissions and fostering ethical sourcing. By focusing on extending product lifecycles and empowering customer engagement, they present innovative pathways for D2C growth, aligning with the evolving retail landscape.

FASHION CAMPAIGNS
Tommy Hilfiger Unveils Denim Campaign with Idris and Champion

Tommy Hilfiger's new denim campaign stars actor Damson Idris and model Abby Champion, featuring versatile and timeless pieces. The campaign creatively reimagines classic denim styles, providing strategic value for brand engagement. Available globally, it aligns with PVH Corp's expansive market reach, reflecting Tommy Hilfiger's continued industry influence.

FASHION EXPANSHION
Kurt Geiger Expands Rapidly with Stylish U.S. Stores, Embracing London Chic

Kurt Geiger is accelerating its growth in North America, planning 50 U.S. stores and expanding in Mexico. With sales up 100-fold since 2018, the brand's London-inspired style aims to resonate with American consumers. This strategy positions Kurt Geiger as a key player in the vibrant fashion retail market.

FASHION COLLECTIONS
Fashion Brands Unveil Year of the Snake Collections for 2025 Lunar New Year

Fashion brands worldwide are launching exclusive Lunar New Year collections for 2025, celebrating the Year of the Snake. These collections emphasize themes of renewal and transformation, with signature campaigns and capsule collections from Prada, Alexander McQueen, Ralph Lauren, and others. Strategic creative elements intertwine cultural symbolism with modern fashion innovation.

Influencer Corner 📣

Performance Pulse 📈

DIGITAL STRATEGY SHIFT
Brands Innovate and Thrive Amidst Potential U.S. TikTok Ban Challenges

The potential U.S. TikTok ban prompts brands to rethink strategies, focusing on diversification and international markets. House of Marketers emphasizes adaptability, advocating UGC, influencer partnerships, and cross-platform expansion. By leveraging strategic insights and a data-driven approach, brands can navigate disruptions and seize emerging opportunities for growth.

INFLUENCER MARKETING
Unlock Business Success with Influencer Marketing in 2025

Small businesses in 2025 can capitalize on influencer marketing for high ROI and cost-effective engagement. This approach leverages influencers' personal connections, surpassing traditional marketing efficiency. Strategic partnerships boost brand awareness and customer loyalty, with micro-influencers offering budget-friendly opportunities for robust, targeted growth in a competitive digital landscape.

GOOGLE ADS STRATEGIES
Avoid Common Mistakes for Six-Figure Google Ads Growth

Identify and resolve six common Google Ads pitfalls to boost eCommerce success:

1. misjudging performance
2. mismanaging bids
3. neglecting prioritization
4. products too niche
5. conversion tracking errors
6. outdated campaign structures

Strategic adjustments can dramatically enhance campaign efficacy and revenue, leading to sustainable growth and achieving six-figure targets.